If we were going to make a colossal life change, I wanted it to be different this time around. I wanted to do something fun. I wanted to get up in the morning and actually want to go to work. This earth is supposed to be life’s playground after all, right? If I was to succeed both in business and spiritually, I knew I had to make work fun! I always loved playing dress up as most little and big girls do, I always loved make-up, purses, jewelry and let’s not forget shoes! So there it was, fashion was part of our destination!
Read Ginger's Story.Visiting the warm, sunny south as our family annually did, we fell in love with tropical birds, dancing palm trees, aqua crystal waters, white sandy beaches and cheerful hellos from passersby as we browsed our favorite shopping destination. Everything was so bright, upbeat, enjoyable and alive at St. Armands Circle! We had found our haven, we just had to put the rest of the pieces together of life’s journey. If we were going to make a colossal life change, I wanted it to be different this time around. I wanted to do something fun. I wanted to get up in the morning and actually want to go to work. This earth is supposed to be life’s playground after all, right? If I was to succeed both in business and spiritually, I knew I had to make work fun! I always loved playing dress up as most little and big girls do, I always loved make-up, purses, jewelry and let’s not forget shoes! So there it was, fashion was part of our destination!
Why Apricot Lane.While researching the merchant and fashion field, I stumbled across the franchise Apricot Lane Boutique. They were the perfect opportunity, as I had never worked in retail before (I sure had lots of experience on the other side of the cash register though!). The next question was, how? I once read, you don’t need to have all the answers up front, just start taking the steps forward and you will figure it out as you go along. As the old saying goes, “nothing ventured, nothing gained!” Anxiousness and fear of starting your own business are real, but once you look deep inside yourself, confidence overcomes and turns your dreams into reality.
Anxiousness and fear of starting your own business are real, but once you look deep inside yourself, confidence overcomes and turns your dreams into reality.
The American Dream.One by one they’ve joined me. My family, my husband, my girls, two pups and myself have relocated to sunny Sarasota. We’ve had quite the journey, we’ve flown across the country a few times meeting new people, making new friends, learning new things and experiencing a whole new life. These are all wonderful things we never would have encountered without the courage to just “start”. My journey has brought my family closer together, not only geographically but respectfully. We rely on each other, we laugh together, we each step up to the plate as needed and we really are enjoying each other along the way! We are having fun! Our store, Apricot Lane Boutique St. Armands Circle, is family owned and operated. We created something from nothing. We truly are living the American dream and you can, too! Make sure to to check out more about Ginger’s Sarasota store AND shop all of the seasons most popular styles from Apricot Lane! Stay tuned as we highlight more Apricot Lane stores around the country and the hardworking #MomBoss that is behind each one.Originally posted in City Moms Blog
Meet the new millennial friendly boutique on St. Armands Circle.
What’s millennial friendly, you might ask? (As one of newsroom’s gen xers did.)
- I would shop there.
- My credit card wouldn’t be too furious that I shopped there.
- I’d still look great even without my credit card screaming.
- I caught myself eyeing the merchandise (specifically, this very textured, mauve dress) looming in the background as I was interviewing the shop owners.
- I’m really thinking about going back and trying it on.
- As in, I’ve been thinking about it all afternoon.
- (You know, like when you see a doughnut, and you want a doughnut, and don’t take the doughnut, but then still think about the doughnut all day?)
- That dress and this boutique is my doughnut.
OK. On to the real story.
Ginger O’Connor launched an Apricot Lane Boutique this weekend at 464 John Ringling Blvd. near Naples Soap Company and the Blue Dolphin Café.
She’s outfitted the 1,700-square-foot shop with racks of brightly colored, chic but fun clothing and tables of accessories. The goal is to appeal to a variety of ages and price points, and she’s teamed up with her 25-year-old daughter, Melanie, the store’s manager, to make it happen.
(No wonder it’s millennial friendly, a millennial is part of the team running the show.)
They’ve searched the markets in New York, Los Angeles and Miami and sought-out up-and-coming designers.
The emphasis is on quality and affordability whether it’s for a day at the beach, a night at the club or a morning yoga class.
The O’Connors have some names on their shelves that shoppers will recognize, such as analili, but many of their labels are new finds, and in a true boutique fashion they’ve only purchased a few of each style.
Apricot Lane Boutique has a few dresses that reach upwards of $100, but she can also outfit her customers with a whole outfit — including shoes and accessories — for about that same price.
See I told you my credit card wouldn’t be too mad at me.
And that dress I’m dreaming about (or, as I’m now affectionately calling it — my doughnut) was only $66.
Originally posted in Unravel