Meet the new millennial friendly boutique on St. Armands Circle.
What’s millennial friendly, you might ask? (As one of newsroom’s gen xers did.)
- I would shop there.
- My credit card wouldn’t be too furious that I shopped there.
- I’d still look great even without my credit card screaming.
- I caught myself eyeing the merchandise (specifically, this very textured, mauve dress) looming in the background as I was interviewing the shop owners.
- I’m really thinking about going back and trying it on.
- As in, I’ve been thinking about it all afternoon.
- (You know, like when you see a doughnut, and you want a doughnut, and don’t take the doughnut, but then still think about the doughnut all day?)
- That dress and this boutique is my doughnut.
OK. On to the real story.
Ginger O’Connor launched an Apricot Lane Boutique this weekend at 464 John Ringling Blvd. near Naples Soap Company and the Blue Dolphin Café.
She’s outfitted the 1,700-square-foot shop with racks of brightly colored, chic but fun clothing and tables of accessories. The goal is to appeal to a variety of ages and price points, and she’s teamed up with her 25-year-old daughter, Melanie, the store’s manager, to make it happen.
(No wonder it’s millennial friendly, a millennial is part of the team running the show.)
They’ve searched the markets in New York, Los Angeles and Miami and sought-out up-and-coming designers.
The emphasis is on quality and affordability whether it’s for a day at the beach, a night at the club or a morning yoga class.
The O’Connors have some names on their shelves that shoppers will recognize, such as analili, but many of their labels are new finds, and in a true boutique fashion they’ve only purchased a few of each style.
Apricot Lane Boutique has a few dresses that reach upwards of $100, but she can also outfit her customers with a whole outfit — including shoes and accessories — for about that same price.
See I told you my credit card wouldn’t be too mad at me.
And that dress I’m dreaming about (or, as I’m now affectionately calling it — my doughnut) was only $66.
Originally posted in Unravel
There's nothing better then working with the most fabulous bloggers - Check out this post prior to Apricot Lane Mount Pleasant's Summer in Style party tomorrow night!!
oh hey babes!!! back to back posts, like, who am i?? i would say get used to it, but, i'm thinking you probably shouldn't get used to it. i struggle in the sit down and type a post department. i don't know why. the content is there, i always love what i'm talking about, but the distractions are endless and truthfully, i'm just more of a people person. (sorry dell, i still love you, but you just freeze up when i talk to fast, and, you're kinda boring) so, being that i am a let's hang and shop and chat fashion all day kinda gal, i absolutely LOVE getting the opportunity to host a party and do just that!! hopefully you've already seen it on my insta, or fb, or that whole little snap story i did about a week ago, but if you didn't, consider this your official invite to come and hang with me (and the mavster) at Apricot Lane Mount Pleasant manana!!!! there's gonna be sushi (my fave) shopping (duh!) and giveaways and eyebrow waxing and gossip and fashion and fun!! that's the main point i'm trying to convey here, it's gonna be SO.MUCH.FUN!!!!! i really hope you local chicks will show up and hang! scroll to the bottom for full deets and in the meantime, get a little style inspo from this cute little number i picked up just in time for the event! i know i know i know, white and denim, again. what can i say, it makes for a great combo!! i love the lace illusion waistline and its so airy for this blistering heat!! and the necklace was the absolute perfect accessory and yes, i realize there are still tags on it. #sorrynotsorry i'm super lazy and i kinda thought i had them tucked a little better in to the back of the dress, but clearly not so much. whoopsie!! also, for those of you that asked about the braids, i'm going to try and do a tutorial for you guys, but really, its quite simple. double inverted french braids, tied off and fishtail to the end. have a happy happy monday and hope to see you tomorrow!!!!!
Originally posted in Miss Tara Belle