Tag Archives: business
Wichita Mom Boss
Why Apricot Lane
Where We Are Now
Mark and I are approaching our fourth holiday season in the retail business. Just like any other new adventure, there have been ups and downs along the way, but each year we find ourselves more organized and more excited. Having an amazing sales team is of utmost importance in making sure our store is running smoothly. I’ve always loved working with women and young girls, so having the opportunity to manage our sales team has been such a great time – and definitely never boring! Building and maintaining relationships with customers is Apricot Lane Wichita’s number one goal. We love our “regulars” and make it a point to welcome each and every person into our store with a smile and a greeting. It is our goal to make every single customer feel appreciated.
A Family Affair. {Apricot Lane Florida}
Mom. Daughter. Bosses. {Apricot Lane Omaha}
Apricot Lane St. Armands Circle Featured in City Mom’s Blog
If we were going to make a colossal life change, I wanted it to be different this time around. I wanted to do something fun. I wanted to get up in the morning and actually want to go to work. This earth is supposed to be life’s playground after all, right? If I was to succeed both in business and spiritually, I knew I had to make work fun! I always loved playing dress up as most little and big girls do, I always loved make-up, purses, jewelry and let’s not forget shoes! So there it was, fashion was part of our destination!Read Ginger's Story.
Visiting the warm, sunny south as our family annually did, we fell in love with tropical birds, dancing palm trees, aqua crystal waters, white sandy beaches and cheerful hellos from passersby as we browsed our favorite shopping destination. Everything was so bright, upbeat, enjoyable and alive at St. Armands Circle! We had found our haven, we just had to put the rest of the pieces together of life’s journey. If we were going to make a colossal life change, I wanted it to be different this time around. I wanted to do something fun. I wanted to get up in the morning and actually want to go to work. This earth is supposed to be life’s playground after all, right? If I was to succeed both in business and spiritually, I knew I had to make work fun! I always loved playing dress up as most little and big girls do, I always loved make-up, purses, jewelry and let’s not forget shoes! So there it was, fashion was part of our destination!Why Apricot Lane.
While researching the merchant and fashion field, I stumbled across the franchise Apricot Lane Boutique. They were the perfect opportunity, as I had never worked in retail before (I sure had lots of experience on the other side of the cash register though!). The next question was, how? I once read, you don’t need to have all the answers up front, just start taking the steps forward and you will figure it out as you go along. As the old saying goes, “nothing ventured, nothing gained!” Anxiousness and fear of starting your own business are real, but once you look deep inside yourself, confidence overcomes and turns your dreams into reality.
Anxiousness and fear of starting your own business are real, but once you look deep inside yourself, confidence overcomes and turns your dreams into reality.The American Dream.
One by one they’ve joined me. My family, my husband, my girls, two pups and myself have relocated to sunny Sarasota. We’ve had quite the journey, we’ve flown across the country a few times meeting new people, making new friends, learning new things and experiencing a whole new life. These are all wonderful things we never would have encountered without the courage to just “start”. My journey has brought my family closer together, not only geographically but respectfully. We rely on each other, we laugh together, we each step up to the plate as needed and we really are enjoying each other along the way! We are having fun! Our store, Apricot Lane Boutique St. Armands Circle, is family owned and operated. We created something from nothing. We truly are living the American dream and you can, too! Make sure to to check out more about Ginger’s Sarasota store AND shop all of the seasons most popular styles from Apricot Lane! Stay tuned as we highlight more Apricot Lane stores around the country and the hardworking #MomBoss that is behind each one.Originally posted in City Moms Blog