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BOUTIQUE TARGETS UNEXPECTED CUSTOMERS: MEN


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There's finally help for men unable to define "crop top," "camisole" and "Boho-chic."

For many modern males, the words aren't necessary vocabulary additions. Unless, of course, the holidays have arrived and you're shopping for a wife or girlfriend.

That's why Apricot Lane, a women's clothing boutique at Folsom's Palladio at Broadstone, will host its first "men's night" tonight. It's designed to help men navigate the process of buying clothing gifts for women. And yes, snacks will be provided.

But the food assortment will be slightly different than what you might see at events geared toward women at the store, according to manager and buyer Sasha Nunley. Chocolate helps women shop. Men might prefer potato chips, Nunley said.

A promise of salty snacks isn't the only thing lessening male shoppers' chances of a shirtdress-induced panic attack. Conveniently, Apricot Lane has provided a printable wish list in which women can specify their sizes and favorite brands.

Nunley said some men enter her store with many gift ideas. "Other men kind of need a little more help," she said.

Does the hand-holding take some of the spontaneity out of exchanging gifts? Is it better to leave things to chance and accept a present that's ill-fitting, yet selected without direction? We don't know. Much like faux leather leggings, those questions are a matter of personal taste.

Tonight's event will be held from 6 to 9 p.m. While it's geared toward men, women will be allowed in the store as well. Vacaville-based Apricot Lane has stores in 29 states. Folsom is the company's only Sacramento-area location.

Sonya Sorich is social engagement manager and a staff writer at the Sacramento Business Journal. She oversees social media activity and writes about retailing, small business and restaurants.

TIME TO SPARKLE!


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Last night, we attended the Apricot Lane: Give Sparkle Holiday Party and it was fabulous! The event was hosted by San Antonio Bloggers, Tori Foster-Johnson, San Antonio Fashion Awards winner for Fashion Blogger of the Year for Apricot Lane: Give Sparkle Holiday Party and it was fabulous! The event was hosted by San Antonio Bloggers, Tori Foster-Johnson, San Antonio Fashion Awards winner for Fashion Blogger of the Year for The sTORIbook and Aquila Mendez-Valdez, San Antonio Fashion Awards Nominee for Haute in Texas. The party was packed with fabulous bloggers and shoppers, who all enjoyed delicious cupcakes provided by women partySweet Josephine’s and raspberry filled glasses of pink champagne. As soon as we walked through the entrance, it was the warmest  welcome with smiles and festive music. To the right we spotted the Eye Makeup Bar provided by the very talented and gorgeous Olivia Villa, Make-up Artist behind Liv Beautified. She racked up quite the line of ladies ready to receive their holiday eye makeup, which totally inspired looks for all types of holiday parties. The event also featured a nail bar provided by Mood Nail Salon, where guests received Holiday manicures, adorable sparkly accent nails and their skin nourishing organic hand scrub available for purchase. clothes storeThe boutique offered a 20% discount off all purchases made during the party, giving us tons of options to shop for ourselves and for gifts as well. As the theme of the party was Give Sparkle, the boutique had tons of sparkly skirts, dresses, tops, jackets and jewelry in stock for all Holiday parties or just sashaying your way around the town. We love a good day-to-night glitter look! Just ask our #GirlBoss, Burg! The party was packed, fun and a great shopping experience (gotta love a great sale!). I’d say the most fun was at the photobooth! With a glittery gold backdrop and festive props to choose from, guests had a blast making silly poses for the fun photo op. Fellow bloggers, women storeSarah Dressler of Dressed by Dressler and Michelle Cantu of A Thrifty Diva were in attendance, having a great time posing for the booth as well. Aquila and Tori outdid themselves, making sure that all the guests felt special. They really are remarkable women of many talents, but most important, of good hearts. We love to support everything they do, and of course, always showing love for our local Fashion Community. http://stylelushtv.com/wp-content/uploads/2015/12/IMG_8217.jpgStyle Lush TV loves Apricot Lane, so it’s no surprised we were obsessed with everything in the boutique they have in stock for the Holiday Season. From adorable reindeer sweaters, to holiday party dresses to sparkly accessories, you can find all of your holiday needs at Apricot Lane! You still have some time for your Holiday shopping! Don’t forget to swing by Apricot Lane located in the Village at Stone Oak for gifts or even treat yourself! woman store">The sTORIbook and Aquila Mendez-Valdez, San Antonio Fashion Awards Nominee for Haute in Texas. The party was packed with fabulous bloggers and shoppers, who all enjoyed delicious cupcakes provided by IMG_8217Sweet Josephine’s and raspberry filled glasses of pink champagne. As soon as we walked through the entrance, it was the warmest  welcome with smiles and festive music. To the right we spotted the Eye Makeup Bar provided by the very talented and gorgeous Olivia Villa, Make-up Artist behind Liv Beautified. She racked up quite the line of ladies ready to receive their holiday eye makeup, which totally inspired looks for all types of holiday parties. The event also featured a nail bar provided by Mood Nail Salon, where guests received Holiday manicures, adorable sparkly accent nails and their skin nourishing organic hand scrub available for purchase. IMG_8221The boutique offered a 20% discount off all purchases made during the party, giving us tons of options to shop for ourselves and for gifts as well. As the theme of the party was Give Sparkle, the boutique had tons of sparkly skirts, dresses, tops, jackets and jewelry in stock for all Holiday parties or just sashaying your way around the town. We love a good day-to-night glitter look! Just ask our #GirlBoss, Burg! The party was packed, fun and a great shopping experience (gotta love a great sale!). I’d say the most fun was at the photobooth! With a glittery gold backdrop and festive props to choose from, guests had a blast making silly poses for the fun photo op. Fellow bloggers, IMG_8224Sarah Dressler of Dressed by Dressler and Michelle Cantu of A Thrifty Diva were in attendance, having a great time posing for the booth as well. Aquila and Tori outdid themselves, making sure that all the guests felt special. They really are remarkable women of many talents, but most important, of good hearts. We love to support everything they do, and of course, always showing love for our local Fashion Community. http://stylelushtv.com/wp-content/uploads/2015/12/IMG_8217.jpgStyle Lush TV loves Apricot Lane, so it’s no surprised we were obsessed with everything in the boutique they have in stock for the Holiday Season. From adorable reindeer sweaters, to holiday party dresses to sparkly accessories, you can find all of your holiday needs at Apricot Lane! You still have some time for your Holiday shopping! Don’t forget to swing by Apricot Lane located in the Village at Stone Oak for gifts or even treat yourself! IMG_8225

ALASKA FRANCHISES: SUCCESS STORY


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Apricot Lane—Ann Marie Valdez  logo When Ann Marie Valdez walked into an Apricot Lane clothing boutique at Downtown Disney in Anaheim, California, she was immediately smitten. Apricot Lane is a women’s wear chain that features trendy designer clothing and celebrity-inspired fashion. Valdez noticed a few placards around the store that mentioned franchise opportunities. It was just what she and her husband, Arne, a salesman, had been looking for. “I still have the original piece of paper,” she says of the moment more than three years ago. “I was immediately super-excited. My husband and I had been investigating franchise opportunities for years.” The couple, who have two teenagers, wanted a business that would work in Anchorage, where the couple has lived for twenty years. “We were looking for something I could run and could kind of be my thing,” Valdez says, noting she had been a stay-at-home mom for years. Her teenaged daughter is a big supporter. “I don’t have a lot of experience in the fashion industry,” she says, although when she was younger she did some modeling in the Seattle area and worked at a Limited clothing store. The Valdezes settled on a location in the Fifth Avenue Mall in Downtown Anchorage. “The demographics and anchor stores here in Fifth Avenue were more along the lines of my customers,” she says. “I’m a ‘mom and daughter’ shopping together store.” The store also hosts fashion shows and trunk parties. Apricot Lane sells mostly brand-name items, but it’s not a high-end boutique as far as prices are concerned, Valdez says. “Our price points are really good. We try to cater to the mothers and the daughters, but our demographics are pretty wide-ranging—eighteen to fifties and sixties.” JULIE STRICKER IS A JOURNALIST LIVING NEAR FAIRBANKS. This article first appeared in the December 2015 print edition of Alaska Business Monthly.

NEW APRICOT LANE OPENS IN MT. PLEASANT, SC


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Apricot Lane Boutiques just opened another beautiful store just in time for Christmas in the Mt. Pleasant Towne Centre in Mt. Pleasant, SC. Congratulations to Sandra & Robert Barnes and Ashley who have worked so diligently to open up their Apricot Lane Boutique in this new center. Mt Pleasant Interior 1 Mt Pleasant Interior 3

HOLIDAY GIFTS THAT GIVE BACK!


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Sometimes it's a challenge picking out that perfect holiday gift? From Wisconsin Dells Apricot Lane Boutique, Megan Nelson shows us a selection of holiday gifts that also give back to charity! Megan Dells