Tag Archives: Woman’s Fashion

WWDMAGIC Trade Show 2017

Apricot Lane Boutique owners from all over the country gathered to shop the largest selection of women’s apparel and accessories in the industry at MAGIC this year. WWDMAGIC is held in Las Vegas every February and August at the Las Vegas Convention Center.  It’s the ultimate shopping experience with upbeat music, top style influencers, and the hottest emerging designers!

 

Spring Fashion Trends 2017

Here are some of the latest trends from New York Fashion Week’s Spring 2017 shows! Be prepared for bolder prints, romantic frills and tons of stripes. The main takeaway is that there are some big changes coming to our closets!

It’s All About Stripes

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How Romantic

Valentino-Spring-2017

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Giambattista-Valli-Spring-2017

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Rodarte-Spring-2017

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Colorful Flower Prints

Altuzarra-Spring-2017

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Balenciaga-Spring-2017

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Michael-Kors-Spring-2017

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Tibi-Spring-2017

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Vacation-Prints

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Bra Tops

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Bottega-Veneta-Spring-2017

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Miu-Miu-Spring-2017

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Overexposed

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Prada-Spring-2017

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Tropical Shades

Emilio-Pucci-Spring-2017

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Prabal-Gurung-Spring-2017

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Wichita Mom Boss

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Meet Kami

Before starting Apricot Lane, I was a hair stylist in a small Kansas town.  I think that’s how my passion for helping women feel good about themselves started.  Styling hair allowed me the opportunity to give women the boost of confidence they desired.  It was in that same small town that I met my husband, Mark.  After we were married, his work moved us out of state.  I was a stay-at-home mom raising two boys, but Mark and I had always dreamed of starting up our own business – we just didn’t know when or how.

Why Apricot Lane

Mark and I finally decided it was time to move forward with our dream.  My desire to help women feel good about themselves was still strong, and I had always loved anything to do with fashion.  We both knew we wanted to be closer to home, so we made the move back to Wichita, Kansas.  Wichita was not only a lot closer to home, but it also offered us the perfect market for a trendy and affordable clothing store.

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Once we discovered Apricot Lane, we knew we had made the right decision.  This franchise took out all of the guesswork for us, and made our transition to “boutique owners” so much easier.  We loved having the support of a large franchise, but even more than that we loved how Apricot Lane allowed us the flexibility to truly make the store our own.  Not only did we receive support from the franchisor, but also from the network of other Apricot Lane Boutique franchisees, which helped us create a solid foundation.

img_1720“Our lives are hectic managing three children and a business but we wouldn’t trade it for anything!”

Where We Are Now

Mark and I are approaching our fourth holiday season in the retail business.  Just like any other new adventure, there have been ups and downs along the way, but each year we find ourselves more organized and more excited.  Having an amazing sales team is of utmost importance in making sure our store is running smoothly.  I’ve always loved working with women and young girls, so having the opportunity to manage our sales team has been such a great time – and definitely never boring!  Building and maintaining relationships with customers is Apricot Lane Wichita’s number one goal.  We love our “regulars” and make it a point to welcome each and every person into our store with a smile and a greeting.  It is our goal to make every single customer feel appreciated.

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As a husband-and-wife business team, we make every important decision for the store together.  Mark, in addition to his full time job in commercial banking, handles the hiring and accounting end, while I take care of store merchandising, employee management, and all of the buying.  Opening the store has strengthened our relationship in ways we could not have imagined.  Since making the move back to Kansas and opening Apricot Lane Wichita, our family has grown.  We now have the two boys, Aidan and Cooper, and a little diva, Madeleine.  Our lives are hectic managing three children and a business but we wouldn’t trade it for anything!

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Originally posted in City Moms Blog

A Family Affair. {Apricot Lane Florida}

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{Meet the Shapiros}

If you were to ask Phyllis, husband Barry, or son Matthew if they could change their careers and do something different, the hands-down answer would be a very sincere, “No.”
How It All Began

In high school, Barry started out working in domestics at Macy’s where he met Phyllis, who worked in the cosmetics department. They married in 1979, moved a few times along the way for Barry’s retail career growth in operations at Ann Taylor and Chicos, and eventually landed in Fort Myers, Florida. During that time, Phyllis raised their two sons – Matthew, now 34 and Jeff, now 31.

While working as President of Perry Ellis retail, Barry stumbled across Apricot Lane at a trade show in Las Vegas where Ken Peterson, the CEO of Apricot Lane Franchise was a featured speaker. He had always thought about owning his own business and thought of this opportunity, and the support that Apricot Lane Franchises offers, as a way to start a business with his wife and son.

Phyllis and Barry opened their first store in Coconut Creek, Florida in November of 2008. Matthew joined his parents shortly after, first as a store manager, to learn the ins and outs of the business. As of two years ago, Matthew is the buyer for all of their stores.
Present Day

The Shapiros currently have their Coconut Creek store, added their DelRay Beach store to the family business in 2013, and will soon open a third location in Wellington, Florida.

Phyllis still keeps an eye on the Coconut Creek store while running back and forth to the DelRay Beach location, which is close to their residence. When asked what the best thing about the Apricot Lane stores is, Phyllis replied, “The stores allow me the opportunity to work alongside my family. It gives me those few extra days a week to be with my son, which I love!”
Working together as a family affords them the time to travel to the different trade shows across the United States, as well as talk shop.

The Shapiros emphasize their love of the fact that their stores are part of the community in which they reside. They pride themselves on their warm and friendly team of associates who are part of their extended family.

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Originally posted in City Moms Blog.