Why Apricot Lane
Where We Are Now
Mark and I are approaching our fourth holiday season in the retail business. Just like any other new adventure, there have been ups and downs along the way, but each year we find ourselves more organized and more excited. Having an amazing sales team is of utmost importance in making sure our store is running smoothly. I’ve always loved working with women and young girls, so having the opportunity to manage our sales team has been such a great time – and definitely never boring! Building and maintaining relationships with customers is Apricot Lane Wichita’s number one goal. We love our “regulars” and make it a point to welcome each and every person into our store with a smile and a greeting. It is our goal to make every single customer feel appreciated.
Meet the new millennial friendly boutique on St. Armands Circle.
What’s millennial friendly, you might ask? (As one of newsroom’s gen xers did.)
- I would shop there.
- My credit card wouldn’t be too furious that I shopped there.
- I’d still look great even without my credit card screaming.
- I caught myself eyeing the merchandise (specifically, this very textured, mauve dress) looming in the background as I was interviewing the shop owners.
- I’m really thinking about going back and trying it on.
- As in, I’ve been thinking about it all afternoon.
- (You know, like when you see a doughnut, and you want a doughnut, and don’t take the doughnut, but then still think about the doughnut all day?)
- That dress and this boutique is my doughnut.
OK. On to the real story.
Ginger O’Connor launched an Apricot Lane Boutique this weekend at 464 John Ringling Blvd. near Naples Soap Company and the Blue Dolphin Café.
She’s outfitted the 1,700-square-foot shop with racks of brightly colored, chic but fun clothing and tables of accessories. The goal is to appeal to a variety of ages and price points, and she’s teamed up with her 25-year-old daughter, Melanie, the store’s manager, to make it happen.
(No wonder it’s millennial friendly, a millennial is part of the team running the show.)
They’ve searched the markets in New York, Los Angeles and Miami and sought-out up-and-coming designers.
The emphasis is on quality and affordability whether it’s for a day at the beach, a night at the club or a morning yoga class.
The O’Connors have some names on their shelves that shoppers will recognize, such as analili, but many of their labels are new finds, and in a true boutique fashion they’ve only purchased a few of each style.
Apricot Lane Boutique has a few dresses that reach upwards of $100, but she can also outfit her customers with a whole outfit — including shoes and accessories — for about that same price.
See I told you my credit card wouldn’t be too mad at me.
And that dress I’m dreaming about (or, as I’m now affectionately calling it — my doughnut) was only $66.
Originally posted in Unravel