Tag Archives: inspiration

Mom. Daughter. Bosses. {Apricot Lane Omaha}

Meet Karen & Janee :: Mom Bosses

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My mother Karen and I have always been very close. She owned a few hair care product salons at a few malls in Nebraska (while still working a full time corporate job). The day she got released from the hospital after having me, she actually brought me into the store to check on things. You could literally say I was born to shop – born on Saturday, shopping by Monday.
Mother/Daughter Business Plan

Fast forward 24 years. I was living in Chicago working at a law firm and needed a change of pace. I wanted to be back at home in Omaha so I could be with family and friends. About the same time, Karen was ready to retire from her corporate job. We had always wanted to open a business together and started looking for opportunities. A friend from college was managing an Apricot Lane in Missouri at the time and was always talking about how much she loved her job. Karen and I decided to go check it out, and the rest was history. We loved everything about it.

Apricot Lane sat down with us to share their life experiences that brought them to the world of women’s boutiques. The whole company is founded upon giving back to those in need and creating awareness. We decided then that we were going to turn our passion into a mother/daughter business. We could be a part of a supporting franchise, yet still bring in our own styles and personalities into the business.

Let me tell you: it’s been a crazy ride! We furnished our boutique similarly to what I would do in my own home, to create a relaxed and fun shopping environment. We want women to feel like they are shopping with friends in the comfort of our home. We have all ages of women that shop with us: from teenagers to women in their 70s. We have been so blessed to get to know so many different women with completely different styles. The variety in the products in the store is amazing. I love leggings and trendy tops and dresses with booties or heels that I can easily turn the look from day to night. My mother loves a great pair of denim and a nice classic top or sweater. We work hard to bring in items that we would both wear.

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“We decided ­­­that we were going to turn our passion into a mother/daughter business.”

Living the Dream

It’s been over three years, and the experience has been so rewarding. Working with family is fun and exciting, but not without challenges. Our mother/daughter bond goes deeper than a typical relationship because we are also partners. The most challenging part is also the most rewarding: we are in business for ourselves but we don’t always agree on everything. We complete and complement each other, which makes the business successful.

Karen: “Working with my daughter is rewarding on so many levels. Not only do I have a front-row seat to her growth and success in the fashion industry, but I have her companionship and am able to share in her life to a degree that would make many mothers envious.”

Janee: “My mother is a very driven, successful, and kind woman. She’s been such an inspiration to me and is such a strong woman. I honestly don’t know how she does it all. Learning how to run a business from her is a priceless experience that most people never have the chance to do.”

We have literally shopped every single weekend that we’ve spent together to this day – and wouldn’t have it any other way. We can’t wait to see how our journey unfolds in the future.

Make sure to to check out more about Karen and Janee’s Omaha store AND shop all of the seasons most popular styles from Apricot Lane! Stay tuned as we highlight more Apricot Lane stores around the country and the hardworking #MomBoss that is behind each one.

Originally posted in City Moms Blog

Top Coat Trends For Fall 2016

The cold weather is upon us, and it’s officially time to bundle up in the morning on your commute to work or school! The styles we’re loving, straight from the runway are updates to classic styles like the trench and newer looks too, like a velvet parka. Scroll down to see the top trending coats that you can wear now and next winter.

Trend: Velvet or Velour

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Image Source: Closet Full Of Clothes

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Image Source: Ferbena.com

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Image Source: The Fashion Tag

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Image Source: Fashion Tag

 

Trend: Shaggy, Shearling & Textured

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Image Source: 20 20 AVE

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Image Source: Song Of Style

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Image Source: Pinterest

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Image Source: Le Fashion

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Image Source: Pinterest

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Image Source: Style Carrot

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Trend: Updated Trench Coats

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Image Source: Pinterest

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Image Source: Small Town Couture

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Image Source: The Fashion Tag

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Image Source: The Fashion Tag

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Image Source: Bedazelive

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Image Source: The Fashion Tag

 

Apricot Lane St. Armands Circle Featured in City Mom’s Blog

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Meet Ginger – mom, grammies, fashion lover, and business owner.  She’s been known to spoil her fabulous four grandchildren first with love, then with goodies! After 31 years of wedded bliss to her high school sweetheart and three beautiful daughters, family is everything to her.  Crafts, art, and the designing of anything always peaked her interest, but it’s the small things in life that really embrace her – smiling, laughing, loving, being a little crazy (okay, a lot crazy!), making memories, and family devotion. Her family is the real reason she wanted to start a business. Ginger knows succeeding at her own business brings in extra money to treat her family to enjoyable trips, delectable dinners, fun outings, and ultimately having something of value to leave behind for her offspring. Ginger also wanted to set a good example for her children and g-kids by teaching them that you truly can do or be anything you want in life if you really go after it.  And today, City Moms Blog Network is thrilled to share her story and successes with Apricot Lane.

If we were going to make a colossal life change, I wanted it to be different this time around.  I wanted to do something fun.  I wanted to get up in the morning and actually want to go to work.  This earth is supposed to be life’s playground after all, right?  If I was to succeed both in business and spiritually, I knew I had to make work fun!  I always loved playing dress up as most little and big girls do, I always loved make-up, purses, jewelry and let’s not forget shoes!  So there it was, fashion was part of our destination!

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Read Ginger’s Story.

Visiting the warm, sunny south as our family annually did, we fell in love with tropical birds, dancing palm trees, aqua crystal waters, white sandy beaches and cheerful hellos from passersby as we browsed our favorite shopping destination.  Everything was so bright, upbeat, enjoyable and alive at St. Armands Circle!  We had found our haven, we just had to put the rest of the pieces together of life’s journey.

If we were going to make a colossal life change, I wanted it to be different this time around.  I wanted to do something fun.  I wanted to get up in the morning and actually want to go to work.  This earth is supposed to be life’s playground after all, right?  If I was to succeed both in business and spiritually, I knew I had to make work fun!  I always loved playing dress up as most little and big girls do, I always loved make-up, purses, jewelry and let’s not forget shoes!  So there it was, fashion was part of our destination!

Why Apricot Lane.

While researching the merchant and fashion field, I stumbled across the franchise Apricot Lane Boutique.  They were the perfect opportunity, as I had never worked in retail before (I sure had lots of experience on the other side of the cash register though!).  The next question was, how?

I once read, you don’t need to have all the answers up front, just start taking the steps forward and you will figure it out as you go along.  As the old saying goes, “nothing ventured, nothing gained!”  Anxiousness and fear of starting your own business are real, but once you look deep inside yourself, confidence overcomes and turns your dreams into reality.

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Anxiousness and fear of starting your own business are real, but once you look deep inside yourself, confidence overcomes and turns your dreams into reality.

The American Dream.

One by one they’ve joined me.  My family, my husband, my girls, two pups and myself have relocated to sunny Sarasota.  We’ve had quite the journey, we’ve flown across the country a few times meeting new people, making new friends, learning new things and experiencing a whole new life.  These are all wonderful things we never would have encountered without the courage to just “start”.  My journey has brought my family closer together, not only geographically but respectfully.  We rely on each other, we laugh together, we each step up to the plate as needed and we really are enjoying each other along the way!  We are having fun!  Our store, Apricot Lane Boutique St. Armands Circle, is family owned and operated.  We created something from nothing.  We truly are living the American dream and you can, too!

Make sure to to check out more about Ginger’s Sarasota store AND shop all of the seasons most popular styles from Apricot Lane!  Stay tuned as we highlight more Apricot Lane stores around the country and the hardworking #MomBoss that is behind each one.

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Originally posted in City Moms Blog

South Florida Business Owner Supports May’s Lupus Awareness Month

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DELRAY BEACH, FL– Apricot Lane Boutique owner, Barry Shapiro runs his South Florida locations along with his son Matt Shapiro, going to work together and creating a truly a modern day family business. Sharing his expertise in the retail world with him in hopes he can take over the successful businesses they have created one day- perhaps a Father’s Dream. As impressed as Shapiro is with his son’s dedication and determination to the business it was in fact a circumstance outside the boutique that created the most sense of pride.

As many customers of Shapiro’s South Florida stores may know, May is the most important month for this family, Lupus Awareness is the families greatest charitable mission. Developing in store events such as the Girls Night Out Parties where ALL proceeds from the evening were matched by Shapiro and 100% donated to the Lupus Foundation of America South Florida Chapter. The store also is giving a free summer tote bag to anyone making a $10 donation in store. Straight donations can be made to his personal page at this link as well. 

Personally touched by this disease after Shapiro’s youngest son Jeff was diagnosed with Lupus, it was in fact in 2014 when he needed a kidney transplant as a complication of this disease. Shapiro’s oldest son and work companion, Matt Shapiro donated that kidney to his brother after discovering he was a perfect match. Without a second thought, and of course an excused leave from the family business, the family became closer then ever imaginable. “Phyllis and I are incredibly proud of our children for the men they have become but overwhelmed by their bravery in the face of such unexpected adversity.” explained Shapiro. “It is an absolute nightmare to see your children laying side by side in a hospital waiting with each other to go in for major organ transplant surgery.  This disease which affects 1.5 million Americans and over 100,000 of them here in Florida needs a voice. On a day like that day in the hospital Phyllis and I knew that we needed to be among those shouting out the need for awareness.” He continued.

“Working with our son every single day, going to retail shows buying together and building our business together truly makes it feel like its Father’s Day every day of the year. It is an amazing gift” explained Shapiro. “Now the opportunity to use our business to help spread the word about Lupus and raise money is what being a business owner is all about,” said Shapiro.

Jeff Shapiro is now living in North Carolina, healthy and thriving thanks to the dedication of family.

Apricot Lane multi-store owner Shapiro comes from an extensive resume in the retail industry. Holding positions such as President of Retail Division for Perry Ellis International. Sr. VP of Operations for Chicos, Sr. VP and Director of Stores for Saks 5th Ave Outlets, Executive VP of Operations for Ann Taylor and Regional Vice President for Lord and Taylor. He chose to open Apricot Lane and go the franchise route after a lifetime in corporate America because he liked the plans in place for the flexibility and his own ability to buy based on demographics and customer requests, ability to support causes important to him and potential to host events that give back in his community.

Apricot Lane’s in South Florida features trend setting fashion apparel, jewelry, shoes, handbags, and accessories to create must have high fashion looks for an affordable price for both mothers and daughters, teens through 50’s looking for cutting edge styles and promises to embody all the characteristics that appeal to shoppers: a great selection of apparel and accessories, a warm and welcoming environment, and genuine, honest customer service and style advice. Whether someone is looking for a great pair of jeans to create a casual look, or a classy outfit to enjoy a night out on the town, Apricot Lane has the brands and accessories to express an individual’s style.

About Apricot Lane Boutique:

Apricot Lane is a member of the popular Country Visions, Inc. franchise, specializing in offering a high variety of fashion-forward styles, accessories and gift items at affordable prices. The franchise offers a new mix of merchandise both online and in-store, and offers customers the ability to build a unique style.  Approaching system wide sales of $50 million and growing at a pace of 20-30 stores per year provides new resources and opportunities system wide that will keep Apricot Lane Boutique on top as a fashion trend leader and top retail franchise.

 

Contact: Stacey Graham Stacey@sgprgroup.com 310.343.0451

Fresh Ways To Style Your Denim Shorts This Summer

If you don’t have some frayed jean shorts to rock this summer you better come to Apricot Lane Boutique to get your fix! We have some cool ways for you to style your denim shorts below!

Distressed Denim Shorts + Graphic T-Shirt

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Image Source: Mexiquer.com

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Image Source: JustTheDesign.com

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Image Source: Pinterest.com 

Distressed or Cuffed Shorts + Striped Top

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Image Source: Sazan

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Image Source: Glam Radar

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Image Source: Wheretogetit

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Image Source: JustTheDesign

Frayed or Distressed Jean Shorts + Oversized White Button Up

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Image Source: Pinterest.com 

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Image Source: Pinterest.com

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Image Source: SongOfStyle

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Image Source: Pinterest.com 

Boyfriend or Frayed Jean Shorts + Blazer

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Image Source: JustTheDesign

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Image Source: CrystalinMarie.com

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Image Source: FashionTasty.com 

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Image Source: LeFashion

Jean Shorts + Light Jacket With or Without Sleeves

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Image Source: Pinterest.com

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Image Source: Glamour

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Image Source: JustTheDesign