The #1 Women's Fashion FranchiseWe train our franchisees to be THE fashion destination in their local market, bringing in new styles earlier and more often than any competitor, all at reasonable prices, and ultimately win extremely loyal fans. It's fun and rewarding! Find out more by requesting information today. Each Apricot Lane is a boutique that creates a unique adventure and shopping experience that captures the look and vibe of their local area. How? Each boutique is locally owned, and all the styles are hand-picked by the owner. If you have not been inside an Apricot Lane, you’re in for an amazing discovery. You’ll see today’s most sought after styles and must-have pieces. Every item carefully curated with the local fashionista in mind! We have the newest styles, which you'll love. We bring them in with very limited quantities, so you can be sure that you won't see every other woman in town wearing the same clothes as you. You'll love this too. And, we have the new arrivals almost daily, so shopping at Apricot Lane is always a new discovery and truly an affordable "unique boutique" experience!