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Image Source: Glamour Magazine
Image Source: The Best Fashion Blog
Image Source: The Best Fashion Blog
Image Source: The Best Fashion Blog
Image Source: Glamour Magazine
Image Source: Glamour Magazine
Image Source: Glamour Magazine
Image Source: Glamour Magazine
Meet the new millennial friendly boutique on St. Armands Circle.
What’s millennial friendly, you might ask? (As one of newsroom’s gen xers did.)
OK. On to the real story.
Ginger O’Connor launched an Apricot Lane Boutique this weekend at 464 John Ringling Blvd. near Naples Soap Company and the Blue Dolphin Café.
She’s outfitted the 1,700-square-foot shop with racks of brightly colored, chic but fun clothing and tables of accessories. The goal is to appeal to a variety of ages and price points, and she’s teamed up with her 25-year-old daughter, Melanie, the store’s manager, to make it happen.
(No wonder it’s millennial friendly, a millennial is part of the team running the show.)
They’ve searched the markets in New York, Los Angeles and Miami and sought-out up-and-coming designers.
The emphasis is on quality and affordability whether it’s for a day at the beach, a night at the club or a morning yoga class.
The O’Connors have some names on their shelves that shoppers will recognize, such as analili, but many of their labels are new finds, and in a true boutique fashion they’ve only purchased a few of each style.
Apricot Lane Boutique has a few dresses that reach upwards of $100, but she can also outfit her customers with a whole outfit — including shoes and accessories — for about that same price.
See I told you my credit card wouldn’t be too mad at me.
And that dress I’m dreaming about (or, as I’m now affectionately calling it — my doughnut) was only $66.
Originally posted in Unravel