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Why did you choose the Apricot Lane Boutique franchise?
I have always been a believer in the franchise model as shown in my past and present businesses. I have always been intrigued by the fashion industry and was happy to come across Apricot Lane and thrilled to find out that it is a franchise!
How long have you owned a franchise?
I purchased the Apricot Lane Centennial location from a former franchisee in November 2014. When I moved to Colorado in 1994, I had the opportunity to be introduced to the world of franchising. I bought an independent paint your own ceramic studio that I converted into a Color Me Mine franchise. I owned and operated three Color Me Mine locations for 10 years. I also owned a long-term part time staffing franchise, 10 til 2, for 7 years and presently own an interior decorating franchise, Décor & You as well as women’s magazine franchise, HERLIFE Magazine.
Why did you decide to get into franchising?
Franchising allows me to be in business for myself but not by myself. I love to be able to get the support of the franchisor and have access to a proven system without having to re-invent the wheel to find success. The advantage of a bigger organization is a huge plus. The opportunity to learn not just from your franchisor but from all the franchisees in the organization is something you will not get when you are an independent business owner.
What were you doing before you became a franchise owner?
Before I became a franchise owner, I worked in corporate as an Asset Manager in a real estate investment trust company in New York. I still have a position in a very prestigious Denver company as Director of Risk Management but having franchise businesses allows me to be diversified and still run successful businesses.
What were the most unexpected challenges of opening your franchise?
For me my challenge in owning my Apricot Lane franchise was to be able to understand how to run and operate the business in a short period of time. We took over November 1, 2014 and needed to make sure we merchandise accordingly to be up and running and ready to face, tackle and take advantage of the holiday season.
What advice do you have for individuals who want to own their own franchise?
Take advantage of what the franchisor can offer. Always remember the reason you picked a franchise business. Hire wisely. Learn to delegate and trust your employees so you can concentrate on areas that will build and make your business a success and not dwell on areas that will not bring in the income. Do not forget the marketing. It is important to be out there and continue to build and market your brand.
What’s next for you and your business?
Increase profitability and make Apricot Lane the go-to boutique in Colorado for high style fashion.
This article first appeared on the Business Opportunities website on January 6, 2016.
Starting this year, we have announced that we are free from the rules of fashion. No longer held captive by all of the outdated and backwards general truths and rules we used to obey. Fearing trends that aren’t pretty or prints that clash are a thing of the past. It’s time to make some critical and necessary changes to our closet!
So with renovation as our inspiration, we have 5 style rules to live by in 2016.
1. Don’t Dress For Your Body Type
We’ve never thought it was a good idea to dress a certain way to flatter your body type or shape, agreeing to the idea that the only fashion tips to follow are the ones that make you look thinner. So in 2016, we are so excited to see skinny everything be put aside and comfortable body-breathing trends like wide legs and oversized everything taking over. Come 2016, put aside what you think about what’s flattering for your body type: Bold is the new skinny.
2. Don’t Feel Confined to Having to Dress Your Age
This year we had a couple of 80 year olds labeled as style leaders both of high fashion and street wear, proving that age should never be a limitation on your style. Go ahead and wear the costume jewelry or crazy retro prints if you want. There is no better time to do you.
3. Don’t Follow Fashion Trends Blindly
Yes, trends keep changing, and fashion keeps changing. Although we don’t think that it’s a bad thing to keep up with the times, you should never forget your own personality. How you dress shows the world who you are. Confidence is attractive. Wearing the right clothes plays a huge role in how you feel, and the worst thing that you can do to yourself is to be uncomfortable in something that you are wearing. We are living in the moment where personal style is art, take this opportunity to experiment, explore, and create your own unique look. Then selectively adopt trends in a way that feels true to who you are.
4. Maintain Your Wardrobe
As we’ve seen with this year’s ’70s and ’90s looks, clothes are constantly going out and coming back into style. With this knowledge, it’s important to ensure the longevity of our clothes. Start the year off right by taking some of your clothes to the tailor and make sure to read the care labels to ensure proper care. If there are pieces you no longer feel like you love it may be time to donate them.
5. Don’t Be Afraid to Lead
Don’t be afraid to be the best-dressed girl in the room. If you take the time to care about your appearance, it’s going to happen at some point. It may take some getting used to because you may feel overdressed but learn to embrace it. You may feel that people are treating you differently, but the differences will be surprisingly positive.