There’s finally help for men unable to define “crop top,” “camisole” and “Boho-chic.”
For many modern males, the words aren’t necessary vocabulary additions. Unless, of course, the holidays have arrived and you’re shopping for a wife or girlfriend.
That’s why Apricot Lane, a women’s clothing boutique at Folsom’s Palladio at Broadstone, will host its first “men’s night” tonight. It’s designed to help men navigate the process of buying clothing gifts for women. And yes, snacks will be provided.
But the food assortment will be slightly different than what you might see at events geared toward women at the store, according to manager and buyer Sasha Nunley. Chocolate helps women shop. Men might prefer potato chips, Nunley said.
A promise of salty snacks isn’t the only thing lessening male shoppers’ chances of a shirtdress-induced panic attack. Conveniently, Apricot Lane has provided a printable wish list in which women can specify their sizes and favorite brands.
Nunley said some men enter her store with many gift ideas. “Other men kind of need a little more help,” she said.
Does the hand-holding take some of the spontaneity out of exchanging gifts? Is it better to leave things to chance and accept a present that’s ill-fitting, yet selected without direction? We don’t know. Much like faux leather leggings, those questions are a matter of personal taste.
Tonight’s event will be held from 6 to 9 p.m. While it’s geared toward men, women will be allowed in the store as well. Vacaville-based Apricot Lane has stores in 29 states. Folsom is the company’s only Sacramento-area location.
Sonya Sorich is social engagement manager and a staff writer at the Sacramento Business Journal. She oversees social media activity and writes about retailing, small business and restaurants.