APRICOT LANE | Normal
(309) 585-2337
at Uptown Crossing!


Hello! I’m Stephanie Williams, the local owner of Apricot Lane Boutique Normal. In January of 2021, I decided to follow my dreams and purchase my boutique from a former owner. My store has history and has almost been open for 10 years now right off the campus of Illinois State University. But as the new owner, a lot has changed. First off it’s NOT just a place for college students! My dream and passion are to bring you the perfect combo of a mother-daughter shopping experience. I hand pick everything for the boutique. And yes, there are several on-trend items for college women and teens. But I’ve also brought in the “mom” look (with class & style). We have a lot of options and looks from glam to country chic! So be sure to stop by! Not local? We can ship! Check out our social media or join us live Thursdays at 7:15 CST. Can’t wait to see you! —

Stephanie Williams-Owner

PERMANENT JEWELRY EVENT!!! Want permanent jewelry? Stop by the store 10.9.22 from 11-2 to get some and do a little shopping 🫶🏼🫶🏼



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Apricot Lane girl gang takes on @raderfamilyfarms ❤️ ​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique
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Fall neutrals heaven 🤩 you can pair these pieces with so many things!!​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique #fallneutrals #neutralstyle
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Boss lady and her daughter looking too cute in these fall colored outfits 🧡❤️​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique #pumpkinpatch #motherdaughter
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living for this all green moment 💚💚​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique #goingoutoutfits
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Happy family weekend ISU! Get your red gear here today 🫶🏼​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique #illinoisststateuniversity #familyweekend #redgear
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Are you a sweater or jacket person in the fall? ​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique #sweater #sweaterweather #jacket
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Thursday night live!! Check out our new fall arrivals! See something you’re #obsessed with? DM us or call 309-585-2337 to purchase!! We ship! ...

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Visit Our Store

Apricot Lane Boutique

206 W. North St.,

Normal, IL  61761

Phone : (309) 585-2337

Email : normal@apricotlaneusa.com

Store Hours
mon-sat 10:00am - 7:00pm
sun 11:00am - 5:00pm


TTS Demo

Visit Our Women’s Clothing Boutique Under New Ownership!

From that perfect date night dress to a comfy and casual outfit, Apricot Lane Boutique has everything you need to create the perfect look for any occasion. You can count on our expert staff to help you find what you’re looking for — and if we don’t yet have it, we’ll do our best to get it! We are a locally-owned and operated women’s clothing store in Normal, Illinois that prides itself on putting the customer and its community first. It’s part of a franchise philosophy that has been serving the brand and its customers for over 25 years.

Independent, but with Brand Power

Apricot Lane Boutique Normal, like all of our stores, is independently owned and operated, but part of a much larger brand family. We work tirelessly to make sure women of all ages are offered flattering, timeless, and fun clothing and accessories that are high-quality and affordable. You won’t feel overwhelmed or out of place at our women’s clothing boutique. Our relaxed atmosphere is meant to give you the time and space to browse our lines, try pieces on, and make the perfect choice for you. Our fashion consultants love to interact and engage with all of our customers, making sure you find the right color, size, and style. You are why we love to come to work every day! It is the mission of Apricot Lane Boutique in Normal to offer each customer experience that long will be remembered.

We love seeing your friendly faces in our women’s clothing store, and we’ll make sure your experience is easy, friendly, and all about helping you find exactly what you want or need at the perfect price.


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  • Personal Information


TTS Demo