APRICOT LANE | Normal
(309) 585-2337
at Uptown Crossing!


Hello! I’m Stephanie Williams, the local owner of Apricot Lane Boutique Normal. In January of 2021, I decided to follow my dreams and purchase my boutique from a former owner. My store has history and has almost been open for 10 years now right off the campus of Illinois State University. But as the new owner, a lot has changed. First off it’s NOT just a place for college students! My dream and passion are to bring you the perfect combo of a mother-daughter shopping experience. I hand pick everything for the boutique. And yes, there are several on-trend items for college women and teens. But I’ve also brought in the “mom” look (with class & style). We have a lot of options and looks from glam to country chic! So be sure to stop by! Not local? We can ship! Check out our social media or join us live Thursdays at 7:15 CST. Can’t wait to see you! —

Stephanie Williams-Owner

it’s officially autumn as of yesterday 🫶🏼 this is your sign to get yourself some fall wardrobe pieces ;) ​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique
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Just because it’s work doesn’t mean you can’t look cute!! Shop these styles and more today 🤎





@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique #workweek #workweekoutfits #officeoutfit
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As Katy Perry said “it’s black and it’s white” 🖤🤍 you NEED these basic pieces ​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique
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Thursday night live!! Tons of cute new arrivals in store so come check them out! Not local? We ship!! DM us or call 309-585-2337 to order!!! ...

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moody colors for your fall wardrobe 🤎🖤​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique
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fall flannel but make it girly 😆​​​​​​​​
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@uptownnormal @visitbn #uptownwings #shopsmall #shoplocal #fallfashion #falloutfits #outfitinspo #boutique
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It’s Thursday! Come be #obsessed with us at 715CST! The boss is away so us Lane Girls are ready to play! ​​​​​​​​
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#shopsmall #whattowear #tryon #boutique
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Dress it up or dress it down… we’ve got the fits you want & need 💕​​​​​​​​
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#smallbusiness #fallstyle #boutiquestyle #whattowear #shoplocal
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Visit Our Store

Apricot Lane Boutique

206 W. North St.,

Normal, IL  61761

Phone : (309) 585-2337

Email : normal@apricotlaneusa.com

Store Hours
mon-sat 10:00am - 7:00pm
sun 11:00am - 5:00pm


TTS Demo

Visit Our Women’s Clothing Boutique Under New Ownership!

From that perfect date night dress to a comfy and casual outfit, Apricot Lane Boutique has everything you need to create the perfect look for any occasion. You can count on our expert staff to help you find what you’re looking for — and if we don’t yet have it, we’ll do our best to get it! We are a locally-owned and operated women’s clothing store in Normal, Illinois that prides itself on putting the customer and its community first. It’s part of a franchise philosophy that has been serving the brand and its customers for over 25 years.

Independent, but with Brand Power

Apricot Lane Boutique Normal, like all of our stores, is independently owned and operated, but part of a much larger brand family. We work tirelessly to make sure women of all ages are offered flattering, timeless, and fun clothing and accessories that are high-quality and affordable. You won’t feel overwhelmed or out of place at our women’s clothing boutique. Our relaxed atmosphere is meant to give you the time and space to browse our lines, try pieces on, and make the perfect choice for you. Our fashion consultants love to interact and engage with all of our customers, making sure you find the right color, size, and style. You are why we love to come to work every day! It is the mission of Apricot Lane Boutique in Normal to offer each customer experience that long will be remembered.

We love seeing your friendly faces in our women’s clothing store, and we’ll make sure your experience is easy, friendly, and all about helping you find exactly what you want or need at the perfect price.


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  • Personal Information


TTS Demo