APRICOT LANE | Normal
(309) 585-2337
at Uptown Crossing!


Hello! I’m Stephanie Williams, the local owner of Apricot Lane Boutique Normal. In January of 2021, I decided to follow my dreams and purchase my boutique from a former owner. My store has history and has almost been open for 10 years now right off the campus of Illinois State University. But as the new owner, a lot has changed. First off it’s NOT just a place for college students! My dream and passion are to bring you the perfect combo of a mother-daughter shopping experience. I hand pick everything for the boutique. And yes, there are several on-trend items for college women and teens. But I’ve also brought in the “mom” look (with class & style). We have a lot of options and looks from glam to country chic! So be sure to stop by! Not local? We can ship! Check out our social media or join us live Thursdays at 7:15 CST. Can’t wait to see you! —

Stephanie Williams-Owner

Don’t text your ex… and don’t miss more #shoplocal events coming up the rest of this week! Our local owner has all the deets!
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#shoplocal #supportsmall #ootd #thankyou #starsandguitars @samalexradio @morganmyleslive #smallboutique #events #galentines
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🛍️When a country music star stops by to try on some of our new spring collection! 🫶 Thanks @morganmyleslive for #supportingsmall & picking one of our dresses for your show! #starsandguitars @samalexradio @campbroadcast #visitbn #uptownwings #uptownnormal ...

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Feeling confident in ALB Normal clothes 🤍🤍 ​​​​​​​​
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#newarrivals #fashionblogger #winterfashion #fashiontrends #ootd #ootdstyle #bloggerstyle #bloggersofinstagram #instagood #newarrivals #starsweater #fashionstyle #styleinspo #styleblogger #streetstyle #outfitinspiration #womenempowerment #boutiquestyle #boutiquefashion #uptownnormal #uptownpartner #uptownpartners #supportsmallbusiness #supportlocal #supportlocalbusiness
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Some of our Valentine’s goodies in store now💗 T-minus 7 days!!





#newarrivals #fashionblogger #winterfashion #fashiontrends #ootd #ootdstyle #bloggerstyle #bloggersofinstagram #instagood #newarrivals #starsweater #fashionstyle #styleinspo #styleblogger #streetstyle #outfitinspiration #womenempowerment #boutiquestyle #boutiquefashion #uptownnormal #uptownpartner #uptownpartners #supportsmallbusiness #supportlocal #supportlocalbusiness
#valentines #valentinesday #valentinesdayoutfit #ootd
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Come get our Valentine’s Day sweaters with your bestie 💗💗 ​​​​​​​​
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#newarrivals #fashionblogger #winterfashion #fashiontrends #ootd #ootdstyle #bloggerstyle #bloggersofinstagram #instagood #newarrivals #starsweater #fashionstyle #styleinspo #styleblogger #streetstyle #outfitinspiration #womenempowerment #boutiquestyle #boutiquefashion #uptownnormal #uptownpartner #uptownpartners #supportsmallbusiness #supportlocal #supportlocalbusiness
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Staying warm in our comfy long sleeves 🤍 ​​​​​​​​
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#newarrivals #fashionblogger #winterfashion #fashiontrends #ootd #ootdstyle #bloggerstyle #bloggersofinstagram #instagood #newarrivals #starsweater #fashionstyle #styleinspo #styleblogger #streetstyle #outfitinspiration #womenempowerment #boutiquestyle #boutiquefashion #uptownnormal #uptownpartner #uptownpartners #supportsmallbusiness #supportlocal #supportlocalbusiness
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Our owner @slevans007 got to chat it up with country music star @morganmyleslive today! Join us Tuesday 1-2pm in store for a meet & greet fashion party with Morgan!!!

Don’t forget to get your ticket for Stars & Guitars that night at 630pm right on the ISU campus!
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#ootd #countrygirl #countrymusic #stars&guitars #shopsmall #shoplocal #whattowear @samalexradio @campbroadcast #fringe #sparkles #event
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Visit Our Store

Apricot Lane Boutique

206 W. North St.,

Normal, IL  61761

Phone : (309) 585-2337

Email : normal@apricotlaneusa.com

Store Hours
sun-wed 11:00am - 5:00pm
thur-sat 10:00am - 7:00pm

Visit Our Women’s Clothing Boutique Under New Ownership!

From that perfect date night dress to a comfy and casual outfit, Apricot Lane Boutique has everything you need to create the perfect look for any occasion. You can count on our expert staff to help you find what you’re looking for — and if we don’t yet have it, we’ll do our best to get it! We are a locally-owned and operated women’s clothing store in Normal, Illinois, that prides itself on putting the customer and its community first. It’s part of a franchise philosophy that has served the brand and its customers for over 25 years.

Independent, but with Brand Power

Apricot Lane Boutique Normal, like all of our stores, is independently owned and operated but part of a much larger brand family. We work tirelessly to make sure women of all ages are offered flattering, timeless, and fun clothing and accessories that are high-quality and affordable. You won’t feel overwhelmed or out of place at our women’s clothing boutique. Our relaxed atmosphere is meant to give you the time and space to browse our lines, try pieces on, and make the perfect choice for you. Our fashion consultants love to interact and engage with all of our customers, making sure you find the right color, size, and style. You are why we love to come to work every day! It is the mission of Apricot Lane Boutique in Normal to offer each customer experience that will long be remembered.

We love seeing your friendly faces in our women’s clothing store, and we’ll make sure your experience is easy, friendly, and all about helping you find exactly what you want or need at the perfect price.


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  • Personal Information