The #1 Women's Fashion Franchise

We train our franchisees to be THE fashion destination in their local market, bringing in new styles earlier and more often than any competitor, all at reasonable prices, and ultimately win extremely loyal fans. It's fun and rewarding! Find out more by requesting information today.

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Every Apricot Lane Boutique is a reflection of its hometown, which is locally owned, locally inspired, and filled with hand-picked styles you won’t find anywhere else. Step inside and you’ll instantly feel the difference: a warm, personalized shopping experience where every rack tells a story and every piece is chosen just for you.

From everyday essentials to the latest must-have looks, our collections are carefully curated by local owners who know what’s trending and what fits your lifestyle. With new arrivals landing almost daily — and in limited quantities — you’ll always find something fresh, fabulous, and uniquely yours.

Whether you’re shopping for brunch with the girls, date night, or a spontaneous style refresh, Apricot Lane makes it easy (and fun!) to express your individuality.

Come see why fashion lovers everywhere call Apricot Lane their favorite “unique boutique.”

Find your nearest location above and start your next fashion adventure today. Become an Apricot Lane Brand Ambassador!