The #1 Women's Fashion Franchise

Become your city's go-to fashion destination with Apricot Lane Boutique. We train and support franchisees to bring in the latest styles earlier and more often than anyone else, at prices customers love. Build loyal fans, grow your business, and love what you do!

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Every Apricot Lane Boutique is a reflection of its hometown, which is locally owned, locally inspired, and filled with hand-picked styles you won't find anywhere else. Step inside and you'll instantly feel the difference: a warm, personalized shopping experience where every rack tells a story and every piece is chosen just for you.

From everyday essentials to the latest must-have looks, our collections are carefully curated by local owners who know what's trending and what fits your lifestyle. With new arrivals landing almost daily, and in limited quantities, you'll always find something fresh, fabulous, and uniquely yours.

Whether you're shopping for brunch with the girls, date night, a well-deserved vacation, or a spontaneous style refresh, Apricot Lane makes it easy (and fun!) to express your individuality.

Come see why fashion lovers everywhere call Apricot Lane their favorite "unique boutique."

Find your nearest location and start your next fashion adventure today! Become an Apricot Lane Brand Ambassador!