The owners of Apricot Lane Madison truly believe in creating an environment where both mother and daughter can shop together. As mother/daughter shoppers themselves, Carol Johnson and Ashley Johnson both knew owning an Apricot Lane Boutique was the right path for them.
Carol and Ashley both handpick all of the merchandise for the store and are able to find items that are requested by customers. They attend shows nationwide and have a great time strengthening the mother/daughter bond they have.
Carol is the face of the store and loves to interact with customers. Her favorite time is spent helping customers pick out items they may not normally pick for themselves. Carol enjoys providing a custom shopping experience that is both comfortable and fun for customers.
Ashley is the brains behind the social media aspect of the store. Not only does she update Facebook, Twitter, Instagram, and Pinterest, but she also photographs the models for the store’s pages. Ashley’s favorite aspect of her job is seeing the enjoyment customers get when they see something they cannot live without.
Not only do they love catering to their customers but their employees as well. Carol and Ashley make it their mission to foster a creative and fun atmosphere where each person holds an important position.
Owning Apricot Lane Madison has been a dream come true for the Johnson family. In addition to providing a unique place for women to shop, they also pride themselves in their ability and success in working with local organizations and community efforts through Apricot Lane.
Some of the brands we carry include PPLA, Level 99, KLD, ACK by BB Dakota, Hendry & Belle, Sbicca Footwear and Big Buddha.