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From that perfect date night dress to a comfy and casual outfit, Apricot Lane Boutique has everything you need to create the perfect look for any occasion. You can count on our expert staff to help you find what you’re looking for — and if we don’t yet have it, we’ll do our best to get it! We are a locally-owned and operated women’s clothing store in Appleton, WI that prides itself on putting the customer and its community first. It’s part of a franchise philosophy that has been serving the brand and its customers for over 25 years.

Independent, but with Brand Power

Apricot Lane Boutique Appleton, like all of our stores, is independently owned and operated, but part of a much larger brand family. We work tirelessly to make sure women of all ages are offered flattering, timeless, and fun clothing and accessories that are high-quality and affordable. You won’t feel overwhelmed or out of place at our women’s clothing boutique. Our relaxed atmosphere is meant to give you the time and space to browse our lines, try pieces on, and make the perfect choice for you. Our fashion consultants love to interact and engage with all of our customers, making sure you find the right color, size, and style. You are why we love to come to work every day! It is the mission of Apricot Lane Boutique in Appleton to offer each customer experience that long will be remembered.

Visit Our Women’s Clothing Boutique under New Local Ownership!

We love seeing your friendly faces in our women’s clothing store, and we’ll make sure your experience is easy, friendly, and all about helping you find exactly what you want or need at the perfect price. So come on by and meet the new owner and stylists!