Once you have signed your Franchise Agreement, we will help you prepare to operate your own fashion boutique. Apricot Lane conducts a unique and comprehensive training program broken into four areas that cover all facets of the business operations:
In the privacy of your home and on your schedule, you will read and be quizzed on our home training manuals. Our manuals are all electronically stored in a password protected intranet. You will go through our manuals and take tests on the content while also learning some of the software we use during your home training. From there you’ll begin to learn the inventory management software on an Apple® computer. Throughout the home training program, you will complete exercises to reinforce learning.
During classroom training we’ll focus on buying, store management, customer service, marketing and inventory management. One of your days will be a field trip to the Los Angeles Fashion District where you will spend the day with our on-site buyer for a big picture introduction to the fashion industry and meet some key suppliers.
This is where you and your staff learn the art of visual merchandising from our merchandiser and store opener. In addition to setting displays, understanding sales systems, training staff on customer service and product knowledge, you will be assured all the details are handled for a smooth and successful store opening.
Our goal is to establish a strong foundation of good habits from the very beginning. Over the first 120 days we will track your operations closely by reviewing reports during scheduled conference calls. During these check-ins, we will provide assistance with reordering, marketing implementation and stat reviews. Support is always just a phone call away.